Lucky. Grateful. Inspired.
These words pop to mind when I think of my photography business. You see, this is more than a job to me. When I am behind the lens capturing incredible moments for my wonderful clients and customers, I genuinely feel honored to be taking part in something special. Over the past few years, the business I started has gone through transformations- mostly growing, some falling, but always making me proud. It is almost easy to forget that there is, well, a “business side” of this calling.
Today is a major milestone for my business. In an effort to represent better this brand and myself, I have decided it is time for a change.
Above and below, you can find the newly unveiled Lizzy Metcalfe Photography brand logo!
Choosing the perfect logo for Lizzy Metcalfe Photography
When I started this business a few years ago, I had a hundreds of decisions to make. One area I have never been very happy with is my business branding, especially the Lizzy Metcalfe Photography logo. Anyone dealing with a business understands that branding is incredibly important. Choosing the perfect logo is difficult. Although the old logo was “just fine,” I felt that it did not really represent what matters most to my particular newborn photography business. I just didn’t connect with it. It did not represent the passion I have for this craft.
The new logo is based on one of my favorite real-life fairytale moments. When I thought about what really moved me (what gives me the “feels”), what my business is all about, I kept coming back to this one image. Below is an actual cell phone photo of me holding my first born in the hospital. There were no fancy cameras, lights, poses, or anything. There is only love. You can see the bond that was built before your little one actually arrives. The unconditional, unwavering, unimaginable love you never knew was actually possible until you become a parent is almost tangible. I knew this is what I wanted everyone to associate with my newborn photography business. This moment is what Lizzy Metcalfe Photography is all about.
I hope you all love this new logo as much as I do. If you have a moment, drop me a line in the comments.
Thank you to the lovely Savannah for modeling the new watermark version of the Lizzy Metcalfe Photography logo in the image on this page.
Here at Lizzy Metcalfe Photography, each baby is treated as if they were my own. I take safety very seriously and have trained with two of the very best newborn photographers in the industry. When you book a newborn portrait session with Lizzy Metcalfe Photography, you know you are working with a professional photographer that uses the safest techniques and takes the best care of your child’s new, fragile, little life.
To book your newborn portrait session, connect with Lizzy Metcalfe Photography at the following link: Baltimore County Newborn Photographer Contact